Butterbeer Season is underway at Universal Studios Hollywood.
Photo: Heather Brooker
Reminiscent of butterscotch and shortbread, Butterbeer is a favorite amongst witches and wizards. It is currently available in various scrumptious options, including cold, frozen, hot and non-dairy beverages, Butterbeer fudge, potted cream, and ice cream.
Fans will recognize the iconic beverage from the magical world of Harry Potter. Butterbeer was first introduced in Harry Potter and the Prisoner of Azkaban and quickly became a fan-favorite symbol of joy, comfort, warmth, and togetherness. Fans who longed for the opportunity to enjoy the beverage have loved the varied Butterbeer offerings currently available at The Wizarding World of Harry Potter at Universal Destinations & Experiences global theme parks, Warner Bros. Studio Tours in Hollywood, Tokyo, and London, Harry Potter Shops in London, and New York, and many of the Harry Potter touring experiences around the world. Now, every March through May, fans around the world will have the opportunity to celebrate Butterbeer in new and unexpected ways during Butterbeer Season. Look out for new treats, limited-edition products, events, and activations to experience the joy of Butterbeer.
This year’s celebration will introduce an all-new Butterbeer Cream Puff just for the season, available at the Three Broomsticks™, where guests can also savor frozen or cold Butterbeer in a limited-edition Gold Souvenir Stein. Additionally, a Butterbeer-Flavoured Chocolate Bar and Butterbeer Caramel will be available at retail locations and the Ice Lolly frozen dessert makes a delicious return. This tempting ice bar will now be available year-round.
A Butterbeer-themed merchandise collection will also take centerstage as part of Butterbeer Season. The inspiring line is designed to offer wizards, witches, and muggles a chance to celebrate Butterbeer during and beyond their visit to the theme parks. Items will include apparel such as a plaid shirt, zipped fleece hoodie,e and t-shirt as well as accessories from a crossbody bag to caps, socks, and more.
Fans can try new and returning classic foods and drinks during the event which runs now through May 31st.