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Tesla is venturing into the dining industry with plans to open a drive-in restaurant in Los Angeles. This innovative concept will allow diners to enjoy meals and watch movies on an outdoor screen while charging their electric vehicles. However, the opening of the restaurant has encountered obstacles due to Tesla CEO Elon Musk's involvement with the Trump administration's Department of Government Efficiency (DOGE). As reported by the New York Times, this association has sparked protests and even vandalism at Tesla dealerships, contributing to declining sales.
The controversy has also affected Tesla's ability to find chefs willing to work at the new restaurant. Caroline Styne and Suzanne Goin, owners of the Lucques Group in Los Angeles, declined the opportunity to operate the diner, citing economic reasons initially, but later expressing concerns about Musk's reputation. Max Block, a Los Angeles hospitality expert, noted that any chef would need to consider Musk's reputation before joining the project.
The backlash extends to other restaurants as well. Walter Manzke, co-owner of L.A.'s République, faced criticism after praising the Tesla restaurant concept in a New York Times interview. His comments led to negative reactions on social media, prompting République to clarify that they do not take political stances and value all viewpoints.
Despite the challenges, the Tesla restaurant, featuring roller skate-wearing carhops and a retro-futuristic design, aims to offer a unique dining experience. An opening date has yet to be announced, but the project is still underway as Tesla navigates the complexities of entering the hospitality industry.